The number of orders taking on a daily basis has increased so much which eventually resulted in a 15% growth rate. During the September quarter, the average daily basis order was registered as 4 Lakh. There is a huge input from various platforms in achieving this target.
When it comes to delivery, the growth of self-deliveries touched the percentage of 56% of the total number of orders done in India. And, For in-house deliveries, 46 per cent has been registered for the fourth quarter.
In terms of improving and controlling the delivery of online ordering food, the various platforms have successfully reduced the time taken for the delivery of food. And this is still into reducing mode as their focus is straight into customer satisfaction which will eventually help in generating more online order deals.
Some of the platforms work totally on the in-house deliveries as they want to serve their consumers with better service and to convert those deliveries into more orders.
Some platforms started as the restaurant to consumer-based functioning, later they adopted online mode and then switched to “in-house” deliveries.
The growth is expected to continue into the same style over 1 to 2 years. However, some new platforms can upset the market as they can increase the competition. In spite of charging the delivery fee for the online ordered food, there are some platforms who are able to manage the growth continuously. According to the industry experts and watchers, restaurant to consumer model has been already proved and has created a good profit margin too. So, overall its a win-win situation for everyone.