1. Freelancing/Entrepreneurship Career:
If you are Internet savvy and a computer addict, by learning the digital marketing you can begin your own company or you could work as a freelancer by enhancing the websites or promoting products on each social media. And you could also have a blog and make money with advertisements. There are options as well as you could launch websites like there are for coupons and make some money by affiliate marketing with selling coupons of sites such as all the current e-commerce portals.
2. Supply and Demand Gap:
Digital marketing is a proven and solid recession proof marketing strategy in comparison with some other traditional marketing tools. There are so many positions in the market of job and corporate sectors which you could fit into when you are trained. Today’s scenario of this industry is such that because of emerging segment and diversification, vacancy for the qualified employees is huge whereas, the supply for quality resources is less. And that’s where comes digital marketing in PGDM.
3. Adds value to resume:
Digital Marketing expertise is in rigorous demand. In more traditional jobs such as advertising, you would have to wait for the graduate placement or coveted internship to open up so you could have experience and create your own profile. The digital marketing field, however, gives a host of opportunities for you to kick-start your own path of career before you even put a foot into a workplace.
4. Rate Of Growth by the course in PGDM:
As per a recent study by the experts, it has come forward that digital marketing gave 1.5 lakh jobs in the year 2016. The course by PGDM henceforth helps in the jobs growth.