Tactic No. 1: Find a search engine optimization (SEO) Champion:
Why it works: Irrespective of whether the business is small or big, search engine optimization is necessary. A search engine optimization champion is what you need. He will guide you regarding all the Search engine optimization techniques, initiatives, realistic expectations, etc.
How to achieve it: Now, to find a champion of search engine optimization, you can look within your organization or hire an individual who is perfect for the role. The champion is focused on driving a successful organization and also possesses a number of essential qualities. Apart from the qualities, he must have an advanced understanding of search engine optimization along with some experience. Check out if he or she holds any SEO training course certificates or achievements from previous organisations.
He/she must also maintain a healthy and friendly relationship with the employees and should also be able to create search marketing awareness throughout the organization. He is the one responsible for educating the organization regarding the scope, role, benefits, etc. everything about the search engine optimization. He should be able to show the progress of the search engine optimization for the organization and then reward to all those who have contributed to the success.
Tactic No. 2: Pain before Action
Why it works: There are times when the organization’s goals meet online and this is when Search engine optimization comes in the picture. SEO, like a strong motivator, builds a gap between both by implementing solutions.
How to achieve it: SEO champion, first discovers the pain areas and then leverages them. He or she must be aware of all the issues faced or expressed by the organization and then work on those areas. This can be done by improving the crawlability, driving traffic and visibility on the site, etc. Jot down all the points and once enough points are gathered, take each point along with the data, industry research done by you, go through some case studies as they will help you back up your statements of how SEO can help. Setting realistic goals also helps a lot for improvement and positive effect of search engine optimization.
Once you hire an SEO expert, make him/her meet the entire team of the company. Make sure that you don’t waste any minute as any minute wasted is a minute closer to the point of no return. And today, search engine optimization is not about getting ahead; instead, it’s about keeping up.
Tactic No. 3: Education
Why it works: As we all know, education is one of the important components of organization-wide communication and executive buy-in. This further ensures that everyone is speaking the same language and also has some pragmatic expectations and goals.
How to Achieve It: A business is best positioned to achieve search engine optimization objectives and best practices via constant communication and continuous cooperation. Key managers, implementation staff, influencers should be tutored in the skills and fundamentals of search engine optimization. Furthermore, the implementation team is required to keep their understanding of search engine guidelines and practices of search engine optimization up to date by attending conferences or training courses at regular intervals or by reading authoritative resources from industry thought leaders and search engine reps.
Apart from this, it is very much necessary that key staff members take an active role in keeping education up-to-date. This is also an excellent idea to inform relevant departments of major changes to online strategy and marketing goals. You can also establish processes for keeping the whole organization off of successes and areas needing improvement – this can be in the form of meetings or memos or informal messages from management.
Tactic No. 4: Prove the Benefits
Why It Works: With pain points defined and education established, an awareness of results and search engine optimization wins can bond the role and practice of search engine optimization within an organization. Visualizing success can maintain momentum.
How to Achieve It: Web analytics are put in place to observe stated objectives and applicable key performance indicators, or KPIs. This will further help you to measure the effect of an Search engine optimization campaign. The search engine optimization will further hold quarterly meetings with top executives and demonstrate the weakness, strengths, growth areas, goals met, etc. Make sure that the SEO champion holds more frequent meetings with the content development teams, marketing teams, web team, etc. This will further help you with the specific and appropriate content and keyword-driven content which will lead to making decisions like if there are any changes or amendments to be made in strategies or tactics.
Having strong communication channels internally amongst the organization can help with a complete understanding of how search engine optimization works and how it will benefit. If face-to-face interaction isn’t possible for every team member then make sure that they are updated with reports of data analysis of key performance indicators and updated goals.
Tactic No. 5: Keyword Traffic Estimates:
Why It Works: The main objectives of search engine optimization is focusing on search engine visibility for profitable search terms. Similarly, proclaiming success depends on determined goals, including targeted keywords and objectives. Successful search engine optimization totally depends on an evolving knowledge of keyword trends and traffic.
How to Achieve It: Make sure that you prioritize keywords based on traffic, competitiveness, relevancy, ROI, and conversion potential and then focus on the optimization efforts with priorities and pay off in mind.
On a regular basis, you can also refine the list of keywords and priorities based on analytics data, for looking for new keyword possibilities and docking poor performers from the list. Make sure that you don't overlook the power of long-tail keywords as searchers are frequently entering four-word phrases and longer into the search box.